Private Medical Clinic Website Redesign, SEO & Ads

Private Medical Clinic is a leading healthcare provider offering high-quality private medical services. With a strong reputation for patient care and professionalism, the clinic aimed to expand its reach, improve its digital presence, and increase patient bookings. However, its outdated website and lack of a robust online strategy were limiting its growth potential.

Over 10x Return on Marketing Spend
Organic Search Traffic Increased 795% YOY
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Old Website

Challenges

Before working with MediMarketing, Private Medical Clinic faced several challenges:

  • Outdated Website: The clinic's existing website was not optimised for search engines, had an outdated design, and lacked user-friendly navigation.
  • Low Online Visibility: The clinic struggled to rank well on search engines, limiting its ability to attract new patients.
  • Inefficient Booking System: The existing website did not have an integrated booking system, resulting in lost potential appointments and manual inefficiencies.
  • Limited Digital Marketing Strategy: Without a comprehensive SEO or paid advertising strategy, the clinic was missing out on valuable online traffic.
Solution

MediMarketing partnered with Private Medical Clinic in March 2023 to develop a comprehensive digital marketing strategy designed to increase visibility, improve user experience, and drive patient conversions.

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Solution

How Did We Help?

MediMarketing partnered with Private Medical Clinic in March 2023 to develop a comprehensive digital marketing strategy designed to increase visibility, improve user experience, and drive patient conversions. Our approach included:

Website Redesign
Search Engine Optimisation
Google Ads

1. Website Redesign

We transformed the clinic’s outdated website into a modern, mobile-friendly platform. Key features of the new website included:

  • A complete visual and structural redesign to enhance usability and brand credibility.
  • Custom search functionality to help patients quickly find relevant services.
  • Integrated online booking system to streamline appointment scheduling and boost conversion rates.

2. Search Engine Optimisation (SEO)

To improve Private Medical Clinic’s organic search rankings, we implemented a tailored SEO strategy:

  • Keyword research and optimisation to target high-intent medical searches.
  • On-page SEO enhancements, including metadata optimisation, structured content, and improved internal linking.
  • Content marketing, such as blog articles and FAQs, to position the clinic as an authority in private healthcare.
  • Technical SEO improvements, including faster page load times, mobile optimisation, and secure HTTPS implementation.

3. Google Ads Campaigns

To complement the SEO efforts, MediMarketing launched targeted Google Ads campaigns:

  • Search ads focused on high-converting keywords to capture patients actively searching for private medical services.
  • Retargeting campaigns to engage previous website visitors and encourage them to book appointments.
  • Location-based advertising to drive traffic to all five clinic locations.
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Results

MediMarketing’s strategic approach delivered outstanding results for Private Medical Clinic:

Revenue Growth

The clinic surpassed £2 million in revenue and expanded to 5 locations.

SEO Improvments

795% increase in organic traffic for and top-ranking for medical keywords

Google Ads Success

10x Return on Google Ad Spend Across All Locations

Book a Free Consultation Today!

Get started on your healthcare marketing journey today by scheduling a free marketing consultation.

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